This is a logo made for local Fort Worth photographer, Gregory Pfaff. His main focus is photographing motor sports, but does not limit himself to that one subject. Therefore, for his logo, I wanted to take inspiration from motor sports, but not make it too overpowering. I took the classic oval race track shape and formed it into a unique take on his initials, that not only reflect motor sports but also reflect his own sleek and professional personality.
Here is the logo process:
Business cards:
